Senior Vice President, Director of Integrated Marketing @ Rabobank, NA
For 20+ years, Vickie Sherman has helped companies get their best work into the world. Harnessing the power of technology, digital, social, direct response, offline advertising, corporate communications, and earned media, she turns complex challenges into succinct marketing plans and brings them to life. Vickie is currently with Rabobank, N.A. the California arm of Rabobank International; the global financial institution that operates in 40 countries headquartered in the Netherlands.
Prior to joining Rabobank, Vickie led the marketing at Golden 1 Credit Union, the 5th largest credit union in the U.S. Her achievements included record-high growth in loans, deposits, membership, brand health metrics, and social media. She was critical to the naming rights partnership with the Sacramento Kings professional basketball team at Golden 1 Center and expanding the charter to include the entire state of California.
Vickie is a versed marketing executive with experience beyond banking including retail properties, advertising agencies, and nonprofits. She currently serves on two boards of directors; the Dean’s Advisory Council for the Graduate School of Management at the University of California Davis and the Gold Country Chapter of the American Red Cross.